Whiskas - “Go Wild” Radio Campaign

The Challenge: Cat food brands are difficult to distinguish from one another.

The Insight: Every cat owner is familiar with the excitement of dinner time - the meows, the screams, the purrs.

The Idea: Made with high quality ingredients, Whiskas natural blend taps into your cat’s wild side.

The Execution: Distinguish Whiskas by using iconic images of wild cats, as well as offering personalized Whiskas products that feature your cat’s picture and name.