Tinder - (re)download the app

The Insight: 65 percent of dating apps get deleted within just a month (Newsweek, 2024).

The Idea: Highlight mutual interests as an integral part of the Tinder platform, and offer 1 free month of Tinder Gold to allow users to easily find a compatible match.

The Execution: To showcase the value of compatibility, the Tinder X ‘Love Is Blind’ pop-up separates two individuals inside pods, and asks them to determine their compatibility by only answering questions about their mutual interests. The pair may only communicate through a Tinder chat, and each participant is given 1 free month of Tinder Gold.