Tinder - “Find Your Match” Campaign

The Challenge: Establish Tinder as the optimal dating app for finding more meaningful casual relationships.

The Insight: With the rise of hookup culture and dating apps, finding a strong connection can feel impossible.

The Idea: Use endearing animated characters and an emotionally driven story to establish Tinder as a hub for developing an invigorating love life.

The Execution: Users embark on a social media scavenger hunt to literally find the Tinder match character. A sponsored story prompts users to locate hidden Tinder stickers and be entered to win a vacation for two.