Tim Hortons - “Feel Like Home” Campaign
The Challenge: Establish Tim Hortons as a homely place of comfort, unlike many restaurant chains.
The Insight: Tim Hortons is synonymous with Canada (CBC, 2024).
The Idea: When you’re travelling within Canada, the familiar sign of a Tim Hortons makes you Feel Like Home.
The Execution:
Tim Hortons opens a location at Mount Everest Base Camp 1 - a stunt that makes even the harshest environments Feel Like Home.
Tim Hortons locations across northern Ontario receive “Feel Like Home” welcome mats.
OOH Ads - Northern Ontario OnRoutes
Activations
Tims at Everest Base Camp Stunt
“Feel Like Home” Welcome Mats
Socials
TV Script
