Levi’s - “Live Life” Campaign

The Challenge: Find a common thread in our vastly different lifestyles.

The Insight: “Levi Strauss seems to be a maestro in the art of effortless, ubiquitous cool” (Forbes, 2020). In short, their jeans are everywhere, no matter who you are. 

The Idea: There is a common thread that connects all walks of life: our Levi’s jeans. We all “Life Life” in our Levi’s.

The Execution: Your Red Tag. For a limited time, select Levi’s locations will embroider life moments onto their iconic Red Tab.