Google - “Just Google It” Campaign

The Challenge: Steer users away from traditional media, and towards Google - the modern leader for information of all kinds.

The Insight: Unlike any time before, information is available almost instantly to anyone with a computer or smartphone.

The Idea: Google has replaced traditional forms of media (maps, books, filing cabinets, etc.), and makes gathering information so easy it has become a phrase: “Just Google It”.

The Execution: “Just Google It” Toronto Reference Library activation - participants are challenged to answer a skill testing question in under 20 minutes by using only the books in the library. Upon completion, results can be compared using Google Pixel Tablets.