Fred Victor - What Do You See?

The Insight: There are 25% more people living in shelters or on the streets compared to two years ago (CBC, 2025).

The Idea: Evoke empathy by changing perspectives on public spaces commonly used by unhoused people to meet their psychological needs - food, water, warmth, and rest.

The Execution: Public spaces themselves become the ads - pushing Torontonians to notice and care for unhoused people.