Coppertone - Sun Stickers

The Insight: Sunscreen can help prevent skin cancer, but “people routinely apply less sunscreen than needed…and they don’t reapply frequently enough” (New York Times, 2024).

The Idea: Coppertone is partnering with the Canadian Cancer Society to introduce Sun Stickers. Using UV activated technology, Sun Stickers turn red when it’s time to reapply. 

The Execution: Sun Sticker pop-up booths will appear at beaches across North America - providing information about skin cancer and handing out free Sun Stickers.