Bike Share - The Cardio Commute
The Insight: More than a third of the global adult population does not meeting the WHO’s recommended levels of physical activity.
The Idea: Get to work and workout with Bike Share! We have integrated exercise tracking into the Bike Share app, and partnered with GoodLife to offer 20% off gym memberships.
The Execution: Bike Share users can now easily track and share their workouts. New bike stations at outside GoodLife, and a 20% discount for Bike Share users makes getting a complete workout easy and affordable.
Activation - GoodLife Partnership
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