Aeroplan - “Less Screen Time = More Points

The Insight: One third of people around the world may be at a high risk for smartphone addiction (CTV, 2023). Most Canadians ‘really need’ a vacation even if they can’t afford it (Global News, 2024).

The Idea: Aeroplan is integrating screen-time tracking into their app that rewards less screen-time with more Aeroplan points. By helping young people get off their phone, they also make taking a vacation more affordable.

The Execution: The Aeroplan Screen Time Locker is available at many of Toronto’s popular attractions, including the ROM, Ripley’s Aquarium, and more. Patrons reduce scree time, increase social presence, and earn Aeroplan points.